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mastering the mid-market

Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

October 3, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Market Opportunity Research, B2B Market Segmentation Research, Blog Posts /by Sean Campbell
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If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.


CEO of MobiTV, Charlie Nooney, explains how to lead through a market transition and the evolution of IPTV services in this podcast interview with Cascade Insights’ CEO Sean Campbell.

They also discuss the future of IPTV and the significant role MobiTV has to play in creating that future.

The conversation wraps with a great discussion on some of the leadership lessons Charlie learned from his time at Walt Disney company and what it takes to build a great company culture.

In short, you’re going to love hearing what Charlie has to say.

Change Your Company Culture For The Better. Listen To Learn:

  • All about the US IPTV market and how they’re changing.
  • How cable operators (large and small) will have to evolve to survive.
  • How to re-structure sales and marketing efforts you so you focus on mastering the mid-market.
  • Why you should, as Charlie says, “never let a failure go to waste.”
  • Learn why Charlie believes that, “The culture is in many ways in direct relation to the product… it’s hard to overcome not being excited about what you’re doing.”

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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • 5 Risks of Conducting Your Own B2B Buyer Persona Research - April 8, 2021
  • Mistakes B2B Marketers Make Without Buyer Personas - March 19, 2021
  • B2B Sales Enablement Strategy: Shorter Proposals Win - November 25, 2020
Tags: B2B, B2B market research, B2B marketing, Cascade Insights, changing markets, Company culture, market segmentation, marketing, podcast, research, sales, Sean Campbell
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