Born After AI: What a Company Founded Today Should Do Differently
A company born today can skip years of AI catch-up. Learn what it would build differently, from agent handoffs to AI budgets, and how to apply it to yours.
The Hand-Me-Down Frontier
Falling AI prices don’t always mean lower costs. Learn the four patterns in AI spend, from the Workhorse to the Token Treadmill, and how to test yours.
The Unwatched Hours
Agents can run for hours without checking in. Learn what changes when you manage them, from finish lines to teams of agents, and how to keep up.
Generic AI Content: The Voice of the Buyer Fix
AI content sounds generic because it's drawn from the same public well as everyone else's. See how B2B market research fixes what prompting can't.
The Rigor Costume: How to Tell Real Qualitative Analysis From AI-Generated Output
Learn how to distinguish rigorous qualitative analysis from polished AI-generated output, spot common failure modes, and evaluate vendors with confidence.
From AI Access to Meaningful AI Use: Closing the Adoption Gap
Access to AI tools has never been the problem. Meaningful AI use is. Learn how to close the AI adoption gap.
AI Workforce Transformation Is Stalling. Here’s the Real Reason Why.
AI workforce transformation stalls when leaders chase tools over work design. Here's what the 20% of companies winning with AI are doing differently.
When Development Costs Zero, What Are You Actually Testing?
When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.
AI for Finance Teams: The RISE Framework For Smarter AI Adoption
Learn how the RISE Framework helps finance teams apply AI across routine work, analysis, strategy, and decision-making.
AI vs Traditional Market Research: How the RISE Framework Helps You Choose
AI tools handle more than most teams realize. Custom research still wins where it counts. The RISE Framework shows you where the line is.
The Vibe Coding Flood: What B2B Market Research Tells You That Building Can’t
Vibe coding changes who can build software. It doesn't change what buyers value. B2B market research becomes more important, not less.
AI for Sales Teams: The RISE Framework for Smarter AI Adoption
Here's how sales teams can use AI to reduce admin work, improve deal judgment, and focus on high-value selling.
The Director’s Mandate: Why “AI Training for Employees” is Failing
Most AI training for employees is failing because it treats them like typists, not leaders. Here's how to move from an operator mindset to a director mindset.
AI for Marketing Teams: The RISE Framework for Smarter AI Adoption
A practical guide to AI adoption in marketing — mapping AI capabilities to real marketing work so your team moves up the value chain, not just faster.
The RISE Framework: How AI Is Reshaping Work
Learn the RISE Framework: Routine, Interpretation, Strategy, and Engagement. See how AI is reshaping work and where humans remain irreplaceable.
Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
Scenario Planning for GenAI in Market Research: Four Futures for 2026
Explore four plausible futures for market research in 2026. Learn how to use scenario planning to navigate GenAI uncertainties and steer toward success.
The GenAI Rollouts That Look Successful on Paper… Until You Look Closer
Discover why GenAI rollouts often stall despite high investment. Here's how a Fractional Chief GenAI Officer turns "ghost" rollouts into measurable impact.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
The Missing Role in Most GenAI Strategies: The GenAI Transformation Lead
Discover why every organization needs a GenAI transformation lead to turn scattered AI pilots into scalable, business-driven impact across teams and workflows.
Engineered for Impact: Your Strategic Framework for Thought Leadership Research
Learn the 4-part framework that transforms thought leadership research from interesting ideas into industry-defining reports. Plus: try our free custom GPT guide.
Everyone’s Talking About AI Layoffs. No One’s Talking About GenAI Reskilling.
GenAI reskilling is the missing piece in today’s AI-driven layoffs. Learn how training your workforce unlocks the real ROI of AI transformation.
GenAI Training for B2B Organizations: Stop Automating Bad Processes, Start Redesigning Work
GenAI Training for B2B Organizations isn’t a software rollout. Learn how business-led AI adoption drives real transformation and results.
Collaborating on Generative AI Education at George Fox University
Here's how one-on-one mentorship, workshops, and training is empowering educators to use Generative AI thoughtfully.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.