These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.
In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can ...
Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.