B2B Messaging Strategy: Keep It Real
It’s tempting to develop a messaging strategy that overemphasizes the inspirational, uplifting, and idealistic aspects of your brand. Unfortunately, many marketers take it too far, forgetting that inauthentic messaging turns many buyers off. B2B tech sector buyers are particularly skeptical of boasts with no evidence to back them up.
Do your marketing boasts sound overblown? Here are some tips for gauging whether your messaging sounds authentic.
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