How can sellers use cold email to engage rather than irritate?
Never waste an opportunity to learn from a lost deal.
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research