Know Before You Go (To Market)

Know Before You Go (To Market): Key Go-To-Market Research Questions

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You’re going to market with a new product or service. You know you need a product roadmap, a sales plan, and strong marketing. You need to understand your market segment(s) and generate a pricing strategy.

But have customer insights sufficiently informed your go-to-market strategy? If you can’t pinpoint how the voice of the customer shaped your strategy, you’re setting yourself up to fail. Go-to-market research can help you better align your plans with real world success.

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GTM Strategy

Don’t GTM Before You’re Ready (Ignore The True Believers)

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You believe in the company you’re marketing, and so do your product and leadership colleagues. But, often because everyone believes in the business, companies end up with a hero complex. This leads to dangerous territory: a go-to-market (GTM) strategy that’s missing the customer perspective.

Whether you’re entering a crowded space or offering a bold new product, you need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.

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The Spy Who Wasn't: Clarifying Competitive Intelligence

The Spy Who Wasn’t – Clarifying Competitive Intelligence

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What is competitive intelligence (CI)?

A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.

Corporate espionage? No.

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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Creating The Category - An Interview With Matt Ipri

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

  • Target multiple industries with your website.
  • Maximize the effectiveness of your current content.
  • Build separate strategies for market awareness and product awareness.
  • Work well with the analyst community.
  • Handle competing with your customer.
  • Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

 

B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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