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How to leverage B2B research for thought leadership

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

September 21, 2023/in B2B Market Research Blog, B2B Thought Leadership, Case Study, Videos /by Raeann Bilow
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How is AI being perceived by C-levels and VPs in heavily regulated industries? That is the question a client of ours recently came to us with. Before they could develop effective thought leadership content that deeply resonated with this audience, they needed to better understand the answer.

In this short video, we’ll show you how we conducted in-depth interviews (IDIs) to reveal the deep concerns and specific opportunities that these leaders saw with AI. Our client used these insights to develop impactful content that established their place as thought leaders in the industry.
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How to successfully launch a new product

Case Study: How to Successfully Launch a New Product With Buyer Persona Research

September 14, 2023/in B2B Buyer Persona Research, B2B Market Research Blog, Case Study, Videos /by Raeann Bilow
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Imagine you’re the head of sales or marketing for a leading cybersecurity company, and you have an upcoming product launch that is targeting small businesses. Since the bulk of your sales will be online, you want that online sales process to be smooth and frictionless.

In this short video, we’ll show you how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
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how to use b2b buyer personas to persuade decision makers

Case Study: How to use B2B Buyer Personas to Persuade Decision Makers

September 7, 2023/in B2B Buyer Persona Research, B2B Market Research Blog, Case Study, Videos /by Raeann Bilow
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What would you do if your API wasn’t being adopted at the rate you wanted, but the problem wasn’t developer engagement and uptake? Instead, your issue was with gaining approval from the other members of the B2B buying committee – including C-Levels and VPs.

In this short video, we’ll show you how one of our clients tackles this challenge with buyer persona research. Research that helped our client understand key pain points, jobs-to-be-done, and more for all members of the buying committee, and use that information to make real changes to their marketing and sales efforts.
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The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

August 24, 2023/in B2B Market Research Blog, B2B Marketing Blog, B2B Messaging /by Raeann Bilow
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Including sales in the development of B2B messaging is crucial to its success.

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Offsite 2023 header image

Offsite 2023

August 10, 2023/in B2B Market Research Blog, B2B Marketing Blog /by Brian Surguine
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We like remote work at Cascade Insights, but we also really like spending time with each other in-person.

So, while Cascade Insights’ team is spread across the United States, once a year we get together for a 3-day company retreat. And, since our roots are in Oregon, that gives us a chance to show off all this lovely state has to offer.

This year, Cascade Insights gathered in Camp Sherman, OR. We made s’mores by the serene Metolius River, gazed up at the Milky Way in some of the darkest skies in the country, and watched White-headed Woodpeckers and Western Tanagers flit between butterscotch-scented ponderosa pines.

Tamolich Blue Pool

The Cascade range boasts an abundance of crystalline lakes and burbling rivers. We kayaked on the peaceful Clear Lake and rafted down the ice-cold waters of the McKenzie River, which gets filtered through three miles of lava rock before emerging at Tamolich Blue Pool.

Sahalie FallsIn front of Sahalie FallsKoosah FallsProxy Falls

No trip to Oregon would be complete without visiting waterfalls. Depending on who you ask, Oregon might have 238 waterfalls… or it might have over 1,000. And, while Multnomah Falls in the Columbia River Gorge gets the most attention, visiting any waterfall in Oregon is a treat. We hiked to the powerful Sahalie and Koosah Falls, and took a break from the heat by dipping our heads in the majestic Proxy Falls.

View from Dee Wright Observatory

Finally, we stopped at Dee Wright Observatory, which intersects with the Pacific Crest Trail and a historic wagon route from 1860. From the observatory, one can see the peaks of the Cascade Range volcanoes rising in all directions above a vast lava field.

Cascade Insights Team Photo

It wasn’t too long ago that the norm was to spend your days in an office, and an “offsite” meant watching endless PowerPoint presentations in a windowless hotel conference room.

Today, you can pick your own adventure.

At Cascade Insights, we choose meaningful work from home, along with PowerPoint-free adventures in Oregon. And we’re pretty happy with how that has played out.

B2B Market Research Types

Video: Top 5 Types of B2B Market Research

June 28, 2023/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Market Research Blog, Brand Research, Key Buying Criteria, Message Testing Research, Videos /by Raeann Bilow
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We often get the question: what are some examples of the kinds of B2B market research projects? Well, we find that many of the projects we get commissioned for will often fall into one of these five main categories. And with these types of research in hand, organizations are better equipped to make more effective business decisions. Here’s how.
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SaaS B2B Market Research

Why SaaS Companies Need Market Research

May 16, 2023/in B2B Market Research Blog, Blog Posts /by Raeann Bilow
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SaaS companies face unique challenges due to a constantly evolving competitive and technology landscape. SaaS companies require specialized market research partners who can understand these challenges and design research that take these dynamics into account from the start.

The following case studies illustrate exactly how we’ve managed to, for over 16 years, meet the needs of SaaS companies when it comes to market research.
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Cascade Insights Company History

Video: Cascade Insights Company History – What We Don’t Do

May 1, 2023/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Videos /by Raeann Bilow
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When embarking on a relationship with a services firm, they need to be able to concretely tell you where they provide value and where they don’t. This is our story of how we came up with that answer.
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b2b thought leadership

B2B Thought Leadership: Tough Times Call for a Second Opinion

April 11, 2023/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts /by Ashley Wilson
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Creating high-quality B2B thought leadership content is more important than ever during a tough economic period. Research shows that 50% of C-suite executives say high-quality thought leadership has more impact on their purchase decision-making during economic downturns than when times are good.

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Expert Networks vs. Panel Providers for B2B Research Studies

Video: Expert Networks vs. Panel Providers for B2B Research Studies

March 8, 2023/in B2B Market Research Blog, Videos /by Raeann Bilow
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B2B companies that utilize expert networks, rather than panel providers, to recruit participants for research studies see substantial benefits in the quality of market research respondents. However, expert networks are a fast-moving new industry that comes with both risks and rewards. To help weigh the pros and cons, we created this video to highlight some of the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
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B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
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  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
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