Hero’s Quest: The B2B Buyer’s Journey
In the B2B buyer’s journey, buyers have to wade through a lot of nonsense to find relevant information.
Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?
Improving win rates is within your control. After many B2B win-loss analysis research projects, we have found that simple adjustments can make a huge difference to the effectiveness of your sales team.
B2B Brand Research: Don’t Skip the Qual
Applying a B2C approach to B2B brand research just doesn’t work.
The Future of Connected Health
Today’s subject is the future of Connected Health, based on a conversation with author and TEDx speaker, Dr. Joe Kvedar.
B2B Breakups: 200+ Interviews With The Ones That Got Away
Never waste an opportunity to learn from a lost deal.
Are You Shouting Into The Void? Market Research Lessons For Marketing
Enthusiastic praise, frequent boosts in industry publications, social engagement and shares… By these measures, our marketing was, well, awesome. Especially seeing as we have a pretty niche focus: market research for B2B software companies.
Failure To Launch Syndrome: Do You Have The Symptoms?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Ageism in Tech: The Silent Career Killer
Ageism in tech is common knowledge, but, oddly, there doesn’t seem to be a lot of data on it.
You Can’t Always Have Quant With Your Qual
In an ideal world, all B2B research would result in a tidy heap of quantitative statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.
How Good Researchers Give Bad News
B2B market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.