This review is part of a larger series of LinkedIn newsletters titled AI in Market Research: Reviews of AI tools, platforms, and solutions that market researchers should use today.
CoLoop is a fantastic tool. We have it in our toolbox here at Cascade, and I highly recommend that other organizations consider using it as part of AI-driven workflows.
AI-Driven “Chats”
CoLoop’s AI-driven analysis tools are where CoLoop shines. Researchers can ask questions about previously conducted qualitative research, and CoLoop will provide relevant information backed by verbatim quotes and evidence from your source material. This AI-driven workflow can significantly speed up the analysis process and help researchers quickly identify key insights.
This is yet another way that it’s easy to “chat with the findings” via a wide range of tools and platforms, many at a reasonable cost, such as CoLoop.
In addition, via “chats,” you can also:
- Finding supporting evidence and quotes
- Summarize themes across your research material
- Write content for slides, reports and decks
The CoLoop team has also quickly leveraged new models from OpenAI with their chat functionality running on top of GPT-4o within a few days of the release.
The Analysis Grid
CoLoop also offers additional analysis aids, such as an AI-generated “analysis grid” that allows a researcher to take questions that are taken from a discussion guide, moderator’s guide, etc.
At a glance, the analysis grid can show:
- How many respondents align with a given type of response.
- A quick aggregate view of participant responses.
- Hyperlinks for each response that will link you to the section of an interview where that comment came from.
- How each individual research participant responded to a given question.
Additionally, you can use CoLoop’s segment feature in an analysis grid to filter responses by titles, company types, etc.
Overall, using the analysis grid is quite a time saver from the traditional method of building out a spreadsheet (or similar) and coding by hand.
Integrations
CoLoop also supports integrations with several online qualitative research platforms, such as Field Notes and Recollective.
Security and Data Privacy
Regarding data privacy, Coolop allows you to choose a region for your data storage (e.g., the US, the EEA, etc.) alongside other security protections. Users also remain in control of their data at all times while using the platform.
In summary, here’s my review.
- Usability: Five Stars
- Power: Five Stars
- Flexibility: Five Stars
- Cost: Five Stars
- AI Washing: None (it’s a genuine AI-powered tool)