B2B Marketing Blog Archives

August 16, 2024

Case Study – Building Success in a New Market Segment with Strategic Marketing

In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.

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June 25, 2024

5 Signs Your B2B SaaS Company Needs a Messaging Agency

Here are five signs that indicate you might need to seek out a B2B messaging agency for your company's SaaS success.

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April 10, 2024

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.

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March 29, 2024

Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging

Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.

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October 9, 2023

Case Study – How to Use B2B Message Testing to Drive Leads and Sales

Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.

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September 26, 2023

The Power of Niche Positioning for Professional Services

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.

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August 24, 2023

The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.

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August 10, 2023

Offsite 2023

We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.

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August 1, 2023

SaaS Messaging and Positioning: Successful vs. Struggling

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.

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June 15, 2023

Generative Image AI: A Picture of B2B Marketing to Come

Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.

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May 31, 2023

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.

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May 1, 2023

Video: Cascade Insights Company History – What We Don’t Do

Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.

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April 11, 2023

B2B Thought Leadership: Tough Times Call for a Second Opinion

B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.

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January 24, 2023

Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer

Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.

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October 31, 2022

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.

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October 17, 2022

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.

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September 16, 2022

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.

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September 6, 2022

Video: How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.

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August 9, 2022

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.

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May 17, 2022

4 Types of Bad News B2B Brand Research Delivers

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.

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cascade insights top business to work for in Oregon

April 11, 2022

Cascade Insights Recognized as Top Business to Work for in Oregon

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.

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November 1, 2021

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.

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July 15, 2021

B2B Thought Leadership Content: How to Back up Your Opinion With Facts

Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.

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January 1, 2021

B2B Thought Leadership: How To Use Data Effectively

The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.

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December 9, 2020

More Software Won’t Fix Your Data-Driven Marketing Strategy

Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.

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November 25, 2020

B2B Sales Enablement Strategy: Shorter Proposals Win

B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.

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Keep It Real | B2B Messaging Strategy | Marketing

October 14, 2020

B2B Messaging Strategy: Keep It Real

Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel.

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October 7, 2020

B2B Lead Nurturing: How to Woo Your MQLs

As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.

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September 30, 2020

B2B Sales Strategy: Plan Before the Rain

Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.

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June 26, 2020

Rebranding A Company: Dos & Don’ts

Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.

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June 17, 2020

10 Keys to Spotting a Bad B2B Marketing Agency

Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you're considering may not be up to the task.

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12 B2B Sales Enablement Tips for Hard Times

June 3, 2020

Stormy Days Playlist: 12 B2B Sales Enablement Tips

How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.

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May 22, 2020

B2B Branding: What’s Your Brand Story? (Yes, It Matters)

B2B marketers who ignore brand storytelling are missing an opportunity to gain a competitive edge. Learn how to tell an effective story for B2B branding.

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April 21, 2020

COVID-19: The End of the Beginning

13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.

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April 16, 2020

5 Clues It’s Time for Brand Research

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.

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No company size or industry is immune to disruption from COVID-19.

March 25, 2020

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.

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