What would you do if you needed to develop compelling thought leadership that met the needs of CFOs?
In this video, we share how we helped a client do just that. We used a quantitative survey of CFOs to understand their needs and challenges. We then used this data to create a compelling paper that formed the foundation of many different strategic and tactical marketing initiatives.
Video Transcript
The Business Problem
What would you do if you needed to develop compelling thought leadership that met the needs of CFOs?
And you needed to base that on a strong quantitative survey. Well, this is exactly the problem a client came to us with recently. And instead of just guessing as how to structure the thought leadership effort and how to design that survey, they chose to Act With Clarity™.
The Solution
And once they did that, we commissioned a survey that targeted CFOs of investor -backed companies across a range of industries, from high tech to business services and through to healthcare. And over the course of that survey, the CFOs were asked questions about AI’s impact on their organization, what challenges they felt they were going to face in 2024, and what they thought the role of partners were when it came to their organization.
In addition to that, we developed a compelling paper, and that paper formed the foundation of a ton of different strategic and tactical marketing initiatives our client was focused on. So if you’re facing a similar challenge, where you need to develop compelling thought leadership for a tough to reach audience and you want it to be backed by solid data and insights. You can either give us a call or drop us an email at [email protected] or visit cascadeinsights.com and fill out our contact form. And hopefully, we can help you Act With Clarity™, too.
