One of the most important lessons of key account management: having a single account take up more than 20 percent of your profit and loss statement (P/L) is business suicide. Unfortunately, many executives don’t follow this sage advice – which results in broken businesses, laid-off employees, and the loss of entrepreneurial dreams.
Mistaking a fancy title for thought leadership is a common mistake in the book publishing business. After all, a fancy title does not a good author make.
Never waste an opportunity to learn from a lost deal.
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
When it comes to B2B studies, having the right people is just as important as asking the right questions.
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
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B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research