Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here's a hint: a fancy title is not the same as recognized thought leadership.
[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode157-Interview-JillKonrath.mp3"] Author, Jill Konrath discusses key points in her latest book, “More Sales, Less Time” and taking control of your time with productivity apps.
[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode135-AreYourMarketAssumptionsStillTrue.mp3"] Cascade Insights CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.