Ready to Book It? Probably Not
Mistaking a fancy title for thought leadership is a common mistake in the book publishing business. After all, a fancy title does not a good author make.
Win-Loss Analysis: 6 Reasons Why You’re Losing Deals
Never waste an opportunity to learn from a lost deal.
This Is Your Brain On Notifications: An Interview With Jill Konrath
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
Creating The Category – An Interview With Matt Ipri
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
Become a Master of Mid-Market Marketing.
Listen To Learn How To:
- Target multiple industries with your website.
- Maximize the effectiveness of your current content.
- Build separate strategies for market awareness and product awareness.
- Work well with the analyst community.
- Handle competing with your customer.
- Reap the benefits of creating a new category.
Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.
Failure To Launch Syndrome: Do You Have The Symptoms?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions.
Customer Insights: You Need More Than Market Segmentation Data
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
Are Your Market Assumptions Still True?
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
In-Depth Interviews: The Answer To ‘None of The Above’
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
