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Ready to Book It? Probably Not

Ready to Book It? Probably Not

June 6, 2018/in B2B New Product Launch Research, Blog Posts /by Trevor Gilbert
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Mistaking a fancy title for thought leadership is a common mistake in the book publishing business. After all, a fancy title does not a good author make.

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win-loss analysis

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

January 24, 2018/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel Gautschi
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Never waste an opportunity to learn from a lost deal.

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Productivity apps

This Is Your Brain On Notifications: An Interview With Jill Konrath

October 18, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.

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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Creating The Category - An Interview With Matt Ipri

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

  • Target multiple industries with your website.
  • Maximize the effectiveness of your current content.
  • Build separate strategies for market awareness and product awareness.
  • Work well with the analyst community.
  • Handle competing with your customer.
  • Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

 

Failure To Launch Syndrome: Do You Have The Symptoms? | B2B Product

Failure To Launch Syndrome: Do You Have The Symptoms?

July 21, 2017/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Win/Loss Analysis /by Sean Campbell
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.

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B2B Market Research: 3 Steps to Recruiting a Superb Sample

B2B Market Research: 3 Steps to Recruiting a Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

February 7, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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Stall Points and Market Assumptions

Are Your Market Assumptions Still True?

November 19, 2016/in B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Segmentation Research, B2B New Product Launch Research /by Sean Campbell
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You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!

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In-Depth Interviews: The Answer To 'None of The Above'

In-Depth Interviews: The Answer To ‘None of The Above’

September 14, 2016/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.

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Written by

Sean Campbell
Sean Campbell
Isa Gautschi
Isabel Gautschi

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