B2B decision-makers spend at least an hour consuming thought leadership content per week. This content can offer insights that help them to keep pace with current trends, issues, analysis, and research relevant to their industry.
While high-quality B2B thought leadership content can give decision-makers information they need to make smarter business decisions, poor-quality thought leadership can do the opposite.
If readers don’t immediately recognize the signs of untrustworthy thought leadership, they may inadvertently use some of that information to make misguided business decisions. Therefore, it’s critical that readers are able to quickly assess the credibility of a B2B thought leadership piece.