The killing of the conference call PIN is a case study in disruption.
Business buyers have shoved IT out of the spotlight.
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.
When it comes to B2B studies, having the right people is just as important as asking the right questions.
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
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B2B Market Research
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