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b2b sales

Sell Like The Avengers: Learning From Nic Read

September 19, 2017/in B2B Customer Journey Mapping, B2B Market Opportunity Research, Blog Posts /by Sean Campbell
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The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict.

In much the same way, modern B2B sales teams need to find a way to blend all of the team’s skills and abilities into a single sales process.


Nic Read, the founder of SalesLabs, co-founder of RGI and EdX, researcher, author, consultant, and teacher, shows us how in this podcast interview with Cascade Insights’ CEO Sean Campbell.

They discuss old sales habits that need to change and new approaches that need to be taken.

All based in large part on the extensive amount of research Nic has done over the years.  Including a recent series of 1,000 interviews with B2B sales professionals and their managers.

Sales Is Your Mission, Don’t Make It Impossible. Listen To Learn:

  • Tips sales teams should take from superheroes and Mission Impossible.
  • How sales teams can effectively blend multiple individuals into a single sales process.
  • Why selling competency is more about knowing the customer’s industry than being social.
  • Learn why Nic believes that, “There are too many salespeople who seem ill-equipped to talk about a customer’s business as if they were an industry insider.”
  • Why old school selling is dead.  And what modern selling, in a B2B context, looks like.

Subscribe to our podcast on iTunes, Soundcloud, Google Play, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • B2B Sales Enablement Strategy: Shorter Proposals Win - November 25, 2020
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Tags: B2B, B2B market research, B2B marketing, B2B Revealed Podcast, B2B sales, Blaze Schweickart, Cascade Insights, market research, marketing, Nic Read, podcast, sales, Sean Campbell
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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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