Case Study – Creating Compelling Sales and Marketing in Complex Tech Ecosystems
This is how we used In-Depth Interviews (IDIs) with senior decision-makers to gain a better understanding of the complexities in their current tech ecosystem.
Case Study – How to Create Research-Backed Thought Leadership
Here's how we used a quantitative survey of CFOs to understand their needs and challenges to create compelling thought leadership.
Case Study – Building Success in a New Market Segment with Strategic Marketing
In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.
Case Study – Quantitative Benchmarking for Gauging Open Source Investment Impact
Here's how we used quantitative studies to establish a clear benchmark for our client's engagement with the open source community.
Case Study – How to Use B2B Message Testing to Drive Leads and Sales
Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.
Case Study – How to Leverage B2B Research for Impactful Thought Leadership
Here's how we used B2B research to help a client develop impactful thought leadership content.
Case Study – Launching a New Product With Buyer Persona Research
Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study – How to use B2B Buyer Personas to Persuade Decision Makers
Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
Video: Expert Networks vs. Panel Providers for B2B Research Studies
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
Video: B2B vs. B2C Market Research – Key Project Differences
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
Video: B2B Market Research Recruitment – Right People, Right Questions™
Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
Video: Why B2B Organizations Need Buyer Personas
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
Video: How To Activate Your B2B Market Research Recommendations
Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
Video: B2B Market Research Firms – We Deliver Bad News to Good People
Our unofficial saying around here is, "We deliver bad news to good people". Here's why.
