Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.