B2B Market Research Blog Archives

March 8, 2023

Video: Expert Networks vs. Panel Providers for B2B Research Studies

Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.

February 13, 2023

Video: B2B vs. B2C Market Research – Key Project Differences

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.

December 7, 2022

4 Market Research Studies Every Biotech Startup Needs

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.

November 23, 2022

Video: B2B Market Research Recruitment – Right People, Right Questions™

Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.

October 31, 2022

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.

October 17, 2022

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.

October 5, 2022

Video: Why B2B Organizations Need Buyer Personas

Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.

September 16, 2022

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.

September 6, 2022

Video: How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.

August 23, 2022

B2B Market Research: Exposing the Truth

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.

August 9, 2022

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.

July 28, 2022

Video: B2B Market Research Firms – We Deliver Bad News to Good People

Our unofficial saying around here is, "We deliver bad news to good people". Here's why.

July 21, 2022

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.

June 22, 2022

5 Pieces of Bad News a Competitive Landscape Analysis Can Deliver

A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.

June 7, 2022

B2B Focus Groups: Virtual for the Win

Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.

May 17, 2022

4 Types of Bad News B2B Brand Research Delivers

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.

April 29, 2022

B2B Buyer Persona Research: Truth Over Templates

Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.

cascade insights top business to work for in Oregon

April 11, 2022

Cascade Insights Recognized as Top Business to Work for in Oregon

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.

March 8, 2022

B2B Buyer’s Journey: Buyers and Marketers in the Blender

Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.

February 22, 2022

B2B Customer Experience Research: Turn Grimaces Into Grins

Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.

February 8, 2022

B2B Quantitative Surveys: Design Them Like You Give A Damn

You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.

November 1, 2021

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.

October 19, 2021

Customer Satisfaction Research: Common Mistakes to Avoid

Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.

B2B Buyer Personas: 6 Key Insights to Build Effective Marketing Strategy

October 12, 2021

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.

September 22, 2021

Research Panel Quality Check: Trust Then Verify

Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.

September 13, 2021

Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It

What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.

July 15, 2021

B2B Thought Leadership Content: How to Back up Your Opinion With Facts

Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.

June 29, 2021

How to Build a Trustworthy B2B Partner Program

Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.

May 12, 2021

How Does a Person Fall in Love…with Your Product?

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.

April 29, 2021

Is Your Buyer Persona Research Written So You Can Actually Use It?

To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.

April 8, 2021

5 Risks of Conducting Your Own B2B Buyer Persona Research

These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.

April 8, 2021

Market Opportunity Research: What’s the Point?

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.

March 23, 2021

Market Opportunity: Go Beyond Quant to Get the Right Insights

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.

March 19, 2021

Mistakes B2B Marketers Make Without Buyer Personas

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.