Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch

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Authored byRaeann Bilow

Imagine you’re a leading provider of open-source solutions for IT teams getting ready to bring a new solution to market. What would you do to ensure its messaging will resonate with target personas?

In this short video, we’ll explain how we conducted a series of In-Depth Interviews (IDIs) with key target personas, including CIOs, Directors of Operations, and more, across diverse industries like Manufacturing, Education, Technology, and Finance. During these interviews, we systematically evaluated and gathered feedback on the messaging they encountered.

Equipped with this valuable input, our client gained the assurance needed to confidently bring their product to the market, knowing that their messaging had been refined and would resonate with their key targets.

YouTube video

The Problem

What would you do if you were a leading provider of open-source solutions that targeted IT teams? And you knew that these IT teams had grown to love and trust your solutions over the years, but now it was time to launch a new solution and you wanted to be certain that the messaging associated with that solution was solid. Well, this is exactly the problem a client of ours came to us with recently. And instead of just guessing as to whether their messaging would resonate, they chose to Act With Clarity™.

The Solution

And once they did that, they asked us to conduct a series of in-depth interviews with key target personas, including CIOs, senior directors of operations, and other senior titles. And these interviews spanned a range of industries from manufacturing and healthcare and education and high tech and finance. And during these interviews, we dug deep and we looked at a ton of different descriptions and messaging pillars and different ways of representing the messaging framework overall. And we asked participants also to rank and rate what they were seeing.

Ultimately, with the insights from the research in hand, our client was able to go to market much more confidently. So if you have a similar challenge, perhaps you have a new solution with associated messaging that you want to test, you can either give us a phone call or drop us an email at or visit and fill out our contact form. And hopefully we can help you Act With Clarity™ too.

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