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Tag Archive for: disruption

No company size or industry is immune to disruption from COVID-19.

Nearly 80% of Business Activity Is Disrupted By Coronavirus

March 25, 2020/in B2B Market Opportunity Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Philippe Boutros
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A new study on coronavirus business disruption shows that while every industry has been gravely impacted, some, like tech, are faring better than others.

Cascade Insights’ survey reveals how the crisis is affecting business operations across company sizes, sectors, and job roles. (Hint: no business type, size, or function is immune.)
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How Craig Walker Killed The PIN

March 8, 2018/in B2B Market Opportunity Research, Blog Posts /by Isabel Gautschi
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The killing of the conference call PIN is a case study in disruption.

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Failure To Launch Syndrome: Do You Have The Symptoms? | B2B Product

Failure To Launch Syndrome: Do You Have The Symptoms?

July 21, 2017/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Win/Loss Analysis /by Sean Campbell
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.

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B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

February 7, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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