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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Brand Studies, B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Researchers, B2B Market Segmentation Research, B2B Marketers, B2B New Product Launch Research, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Measuring Marketing Success Podcast Series, Podcasts, Product Managers /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

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Sean Campbell

Sean Campbell

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Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

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