Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

• Target multiple industries with your website.
• Maximize the effectiveness of your current content.
• Build separate strategies for market awareness and product awareness.
• Work well with the analyst community.
• Handle competing with your customer.
• Reap the benefits of creating a new category.

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