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Posts

Your Favorite B2B Podcasts of 2017

December 20, 2017/in Blog Posts /by Sean Campbell
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This year our podcast went through a major change. The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector. The result? More interviews, more thought leaders, more insight, and an even better B2B Podcast.

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B2B Market Research

AI: More R2-D2 Than General Grievous

November 10, 2017/in Blog Posts /by Philippe Boutros
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What are the most cutting-edge applications of AI for B2B market research? How much busywork can analysts delegate to a bot? Will automated systems replace the need for human analysis?

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Welcome to the B2B Revealed Podcast

June 22, 2017/in Blog Posts /by Sean Campbell
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Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.

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You Can’t Always Have Quant With Your Qual

You Can’t Always Have Quant With Your Qual

May 17, 2017/in B2B Market Research Blog, Blog Posts /by Sean Campbell
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In an ideal world, all B2B research would result in a tidy heap of quantitative statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.

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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

January 17, 2017/in B2B Competitive Landscape Analysis, Blog Posts, Win/Loss Analysis /by Sean Campbell
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Your sales team is conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization.

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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

January 4, 2017/in Blog Posts /by Sean Campbell
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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.

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Riveting Research: It’s Not a Mission Impossible

December 5, 2016/in Blog Posts /by Isabel Gautschi
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There is no excuse for a dry market research readout.

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In-Depth Interviews: The Answer To 'None of The Above'

In-Depth Interviews: The Answer To ‘None of The Above’

September 14, 2016/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.

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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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