Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.
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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode138-OverTheShoulder.mp3"] Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out. In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
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Riveting Research: It’s Not a Mission Impossible

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode136_-_QualIsADocumentary.mp3"] Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
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