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Posts

Your Favorite B2B Posts of 2017

December 20, 2017/in Blog Posts /by Sean Campbell
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It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

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How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

May 3, 2017/in B2B Channel Market Research, B2B Go-To-Market Research, Blog Posts /by Sean Campbell
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Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.

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Market Research Recruiting: How To Get A Superb Sample

Market Research Recruiting: How To Get A Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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professional services firm

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

November 1, 2016/in Blog Posts /by Sean Campbell
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Do you specialize in clients or method? This is a key choice you’re going to have to make right from the start.

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Know Thyself: B2B Usability Testing

Know Thyself: B2B Usability Testing

October 18, 2016/in B2B Usability Testing, Blog Posts /by Sean Campbell
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You can’t be unbiased when comparing your company’s offering to your rivals’.

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Will Market Research Jobs Survive the AI Revolution?

Will Market Research Jobs Survive the Artificial Intelligence Revolution?

October 3, 2016/in B2B Market Research Blog, Blog Posts /by Sean Campbell
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The surgeon’s hands. The detective’s analysis. The market researcher’s in-depth interview. Historically, human brilliance, practice, and skill have been essential to specialized professions. Artificial intelligence is about to change all that.

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Sean Campbell
Isabel Gautschi

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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