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Tag Archive for: software

Narcissism: Marketing’s Nemesis

April 20, 2018/in B2B Buyer Persona Research, Blog Posts /by Isabel Gautschi
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B2B marketing has a vanity problem.

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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Creating The Category - An Interview With Matt Ipri

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

  • Target multiple industries with your website.
  • Maximize the effectiveness of your current content.
  • Build separate strategies for market awareness and product awareness.
  • Work well with the analyst community.
  • Handle competing with your customer.
  • Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

 

Welcome to the B2B Revealed Podcast

June 22, 2017/in Blog Posts /by Sean Campbell
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Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.

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How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

May 3, 2017/in B2B Channel Market Research, B2B Go-To-Market Research, Blog Posts /by Sean Campbell
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Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.

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B2B Market Research: 3 Steps to Recruiting a Superb Sample

B2B Market Research: 3 Steps to Recruiting a Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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Know Thyself: B2B Usability Testing

Know Thyself: B2B Usability Testing

October 18, 2016/in B2B Usability Testing, Blog Posts /by Sean Campbell
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You can’t be unbiased when comparing your company’s offering to your rivals’.

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