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Cascade Insights
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surveys

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

February 8, 2022

B2B Quantitative Surveys: Design Them Like You Give A Damn

You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
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B2B Quant: Not Your Average Survey | B2B Quantitative Research
September 4, 2019

B2B Quant: Not Your Average Survey

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
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B2B Market Research
November 10, 2017

AI: More R2-D2 Than General Grievous

For B2B market research, bots are friends not foes. Key takeaways from the 2017 QRCA Mini-Conference on Artificial Intelligence.
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You Can’t Always Have Quant With Your Qual
May 17, 2017

You Can’t Always Have Quant With Your Qual

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
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