When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.
About Bridget Burley
This author has yet to write their bio.Meanwhile lets just say that we are proud Bridget Burley contributed a whooping 5 entries.
Entries by Bridget Burley
No matter where you are in the B2B world, good communication is vital. You can’t sell your new product or service without keeping your audience interested and engaged. You certainly can’t convince anyone your solution is innovative if you can’t convey its advantages.
Communication is the core of our business. We’ve written about it a lot. Check out some of our top tips for being a good communicator in B2B.
Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research