Creating The Category – An Interview With Matt Ipri
When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.
Entries by Bridget Burley
Seen And Heard: Business Communication Skills
No matter where you are in the B2B world, good communication is vital. You can’t sell your new product or service without keeping your audience interested and engaged. You certainly can’t convince anyone your solution is innovative if you can’t convey its advantages.
Communication is the core of our business. We’ve written about it a lot. Check out some of our top tips for being a good communicator in B2B.
Roger Courville: Why You Suck at Virtual Presentations
Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Welcome to the B2B Revealed Podcast
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
Ageism in Tech: The Silent Career Killer
Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
