Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
About Philippe Boutros
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But we are proud to say that Philippe Boutros contributed 17 entries already.
Entries by Philippe Boutros
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
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- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement