Great marketing strategy is ineffective without conducting accurate and thorough buyer persona research first.
About Philippe Boutros
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Entries by Philippe Boutros
Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people.
Market opportunity research will give you the confidence to know there is a market and a need for your solution.
13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
Coronavirus is disrupting business operations regardless of industry and company size – and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.
For B2B market research, bots are friends not foes. Key takeaways from the 2017 QRCA Mini-Conference on Artificial Intelligence.
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