B2B Buyer’s Journey: Buyers and Marketers in the Blender
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
Entries by Philippe Boutros
Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer Satisfaction Research: Common Mistakes to Avoid
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Research Panel Quality Check: Trust Then Verify
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
B2B Thought Leadership Content: How to Back up Your Opinion With Facts
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
How to Build a Trustworthy B2B Partner Program
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
How Does a Person Fall in Love…with Your Product?
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
Is Your Buyer Persona Research Written So You Can Actually Use It?
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
