B2B Go-To-Market Research
Bringing a new solution to market in the constantly evolving B2B tech landscape is challenging – but it doesn’t need to be a leap of faith. Cascade Insights’ Go-To-Market Research takes the guesswork out of a launch. Through targeted research, we’ll provide you with a plan that will reach and persuade buyers, so you can go to market with confidence. Our Approach to B2B Go-To-Market Research Our recruiting methods allow you to reach prospective customers and your competitor customers – in other words, ideal buyers who aren’t yet buying from you. Through in-depth interviews, online surveys, or focus groups, we uncover the accounts worth going after. You may also learn that it is strategic to drop a customer segment you were considering. You’ll walk away knowing which value props are strong switching triggers, how and where to most effectively engage customers, as well as gain actionable insights into pricing and packaging. When Do You Need Go-To-Market Research? Only 11% of organizations meet internal goals when launching a new solution. Cascade Insights’ Go-To-Market Research allows you to avert launch disasters by providing data around who the optimal buyers are and what they need to hear. Companies often have an incomplete understanding of their buyers’ pain points and purchasing processes. With a research-backed go-to-market strategy, you’ll learn the most ideal ways to generate awareness, messaging, and sales pitches. With Cascade Insights’ Go-To-Market research, you’ll gain actionable insights around the who, what, when, where, why and how of your buyers. You’ll learn: 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers Over the years, Cascade Insights has assisted in launching dozens of B2B products and services, giving us a rich understanding of the B2B tech landscape. We’ve helped organizations hit the ground running, and prevented others from making unwitting mistakes. Our specialization ...
