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Want your brand to be closely associated with a technology trend? Hope to be top of mind for a particular market segment? Want influencers to name your product first when B2B buyers are looking for recommendations? Want to make it easier on your sellers to establish trust with new accounts? Cascade Insights’ B2B Thought Leadership Market Research & Marketing Services can help with all of the above. Custom B2B Thought Leadership As a market research firm that has focused exclusively on the B2B tech sector for more than a decade, Cascade Insights is uniquely positioned to design studies, recruit participants, and analyze & present findings in a way that will win your brand new fans and new leads. Research focus areas could include: Our marketing specialists, in close collaboration with the research team, can then turn those findings into ready-to-use marketing assets such as: Each research and marketing engagement is designed to achieve your specific goals. In other words, we don’t do template-based projects. What is Thought Leadership? A complete guide to learning all about thought leadership: the different types of content, how B2B thought leadership differs from B2C, what its benefits are, how to produce it effectively, and who the stakeholders are. When & Why You Should Consider a B2B Thought Leadership Initiative Recent research has shown that 49% of B2B decision makers said they have awarded business to a supplier as a direct result of their thought leadership content. Forty-one percent are more willing to pay a premium to work with organizations that publish thought leadership content. Strong B2B thought leadership is always a good strategy for securing new prospects and shepherding leads down the sales funnel. Thought leadership can help when you want to: 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We’re specialized. For 15 years, Cascade ...