B2B Customer Experience Research: Turn Grimaces Into Grins
Consider the last SaaS app that was implemented at your company. How was the onboarding experience? The day-to-day usage? How well did it integrate with other technologies? Unfortunately, if it’s anything like so many SaaS apps, the software may have been clunky, hard to operate, required a lot of training, onboarding, and well … tested patience.
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