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Posts

Welcome to the B2B Revealed Podcast

June 22, 2017/in Blog Posts /by Sean Campbell
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Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.

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How Good Researchers Give Bad News

How Good Researchers Give Bad News

April 19, 2017/in B2B Market Research Blog, Blog Posts /by Isabel Gautschi
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B2B market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.

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B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

February 7, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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Will Market Research Jobs Survive the AI Revolution?

Will Market Research Jobs Survive the Artificial Intelligence Revolution?

October 3, 2016/in B2B Market Research Blog, Blog Posts /by Sean Campbell
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The surgeon’s hands. The detective’s analysis. The market researcher’s in-depth interview. Historically, human brilliance, practice, and skill have been essential to specialized professions. Artificial intelligence is about to change all that.

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Key Buying Criteria: The Path to ‘Yes’

Key Buying Criteria: The Path to ‘Yes’

September 21, 2016/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Key Buying Criteria /by Sean Campbell
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Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.

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After the Sale: 11 Market Research Questions for B2B Customers

After The Sale: 11 Market Research Questions for B2B Customers

March 18, 2016/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Research Blog, B2B Market Segmentation Research, B2B Usability Testing, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel Gautschi
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Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.

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Written by

Isabel Gautschi

Isabel Gautschi

Director of Marketing

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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