Tag Archive for: key buying criteria
Message Testing: Because Intent ≠ Interpretation
/in B2B Marketing Blog, B2B Messaging, Blog Posts, Message Testing Research /by Colleen ClancyShare this entry
Somewhere between intent and interpretation, a lot can get lost in translation.
Win-Loss Analysis: 6 Reasons Why You’re Losing Deals
/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel GautschiShare this entry
Never waste an opportunity to learn from a lost deal.
Your Favorite B2B Posts of 2017
/in Blog Posts /by Sean CampbellShare this entry
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
People-Centric Marketing: Wisdom From Tom Shoemaker
/in B2B Buyer Persona Research, B2B Customer Journey Mapping, Blog Posts /by Sean CampbellShare this entry
Large companies lose touch with their customers all the time.
Creating The Category – An Interview With Matt Ipri
/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean CampbellShare this entry
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
Become a Master of Mid-Market Marketing.
Listen To Learn How To:
- Target multiple industries with your website.
- Maximize the effectiveness of your current content.
- Build separate strategies for market awareness and product awareness.
- Work well with the analyst community.
- Handle competing with your customer.
- Reap the benefits of creating a new category.
Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.
Failure To Launch Syndrome: Do You Have The Symptoms?
/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Win/Loss Analysis /by Sean CampbellShare this entry
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Key Buying Criteria: The Path to ‘Yes’
/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Key Buying Criteria /by Sean CampbellShare this entry
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
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