We often get the question: what are some examples of the kinds of B2B market research projects? Well, we find that many of the projects we get commissioned for will often fall into one of these five main categories. And with these types of research in hand, organizations are better equipped to make more effective business decisions. Here’s how.
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Somewhere between intent and interpretation, a lot can get lost in translation.
Never waste an opportunity to learn from a lost deal.
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
Large companies lose touch with their customers all the time.
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
