In an ideal world, all B2B research would result in a tidy heap of quantitative statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. It has never been more important to use math responsibly.
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B2B Market Research
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- — Market Opportunity Research
- — Channel / Market Research
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