August 9, 2022 Don’t Stop Believin’ in Message Testing Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time. Read More
October 14, 2020 B2B Messaging Strategy: Keep It Real Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel. Read More
June 20, 2018 Marketing Madness: Chasing Viral Dreams Your video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers. Read More
May 16, 2018 Boardroom Diplomacy: Marketing Needs Allies Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies. Read More
February 8, 2018 Message Testing: Because Intent ≠ Interpretation Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"? Read More