November 17, 2023 Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market. Read More
September 14, 2023 Case Study – Launching a New Product With Buyer Persona Research Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach. Read More
September 18, 2019 The Answer is Still No Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no. Read More