qualitative

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

Narcissism: Marketing’s Nemesis

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI.
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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
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