If you’re ready to move from idea to implementation, we help you turn AI opportunities into real, working solutions.
Our AI consulting service is focused on building. We work with you to identify the right use cases, prototype solutions quickly, and deploy AI into the workflows where it will create the most impact.
At Cascade Insights®, we bring nearly two decades of experience studying how B2B organizations adopt new technologies. That experience shapes how we design solutions that not only work, but get adopted.
AI Consulting Built on the Foundation of Teaching
Rooted in Teaching. Proven in Practice.
Sean Campbell, Cascade Insights®’ co-founder and CEO, has been passionate about education for as long as he’s been in technology. He’s taught at Purdue University, Willamette University’s MBA program, and currently at George Fox University’s College of Business, where he teaches GenAI for Business and GenAI Consulting. He’s also helping shape the faculty mentoring and curriculum work that is building AI integration across the undergraduate business program, driven by a belief that the next generation of business leaders needs to understand these tools before they hit the workforce, not after.
That teaching background is central to how we approach AI training at Cascade Insights®. It’s not a side credential. It’s core to the method.
At Cascade Insights®, the research and advisory firm Sean co-founded in 2006, the work has always sat at the intersection of business strategy, technology adoption, and training. From training technical teams early in his career, to helping shape the roadmap of leading technology solutions through research, to educating leaders at Fortune 500 companies on business strategy and tech adoption. Over the past several years, that focus has sharpened around AI, both at Cascade Insights® where teams use it to transform how research and advisory work gets done, and in the classroom where every semester brings new insights about how people learn to work with these tools, what trips them up, and what actually sticks.
The training material we deliver isn’t built from blog posts and vendor demos. It’s grounded in how the AI landscape is actually changing (informed by our ongoing research), how organizations are really adopting AI (informed by the hundreds of interviews we conduct every year), and what works when you’re sitting across from someone who needs to make this practical for their job. That combination of research, teaching, and hands-on advisory work is what makes our approach different.
Sean has also authored technology books published by Microsoft Press and Intel Press, delivered over 150 conference sessions and workshops, and appeared on more than 100 podcasts covering technology, business strategy, and market research.
What We Deliver
Use Case Identification & Prioritization
AI doesn’t fit into a single platform or system. We help you identify where it will create the most value and prioritize accordingly.
- Identify high-impact opportunities
- Evaluate feasibility and readiness
- Create a clear roadmap for execution
AI Vendor & Tool Evaluation
The AI landscape is complex and evolving. We help you focus on what matters and avoid unnecessary complexity.
- Evaluate tools and platforms
- Select solutions that fit your environment
- Avoid redundant or misaligned investments
Rapid Prototyping
We move quickly from idea to working solution so you can evaluate what AI can actually do in your environment.
- Build proof-of-concept solutions
- Test in real workflows
- Make informed decisions before scaling
Workflow Automation
We redesign processes so AI delivers measurable business value.
- Automate time-intensive workflows
- Improve efficiency and consistency
- Tie solutions to real outcomes
Custom AI Solutions
We create purpose-built solutions that align with your data, systems, and teams.
- Internal knowledge assistants
- AI-enhanced research and analysis workflows
- Solutions tailored to your organization
Knowledge Transfer
We don’t leave you with a black box. Your team is equipped to own and evolve what we build.
- Documentation and training
- Ongoing guidance during implementation
- Focus on long-term self-sufficiency
How We Work
We deliver support in a range of formats, from a single virtual session to an extended engagement that unfolds over weeks or months. Most clients combine formats based on where their teams are and how fast they need to move.
1. Discovery
We analyze your workflows, pain points, and objectives.
2. Prototype
We build a working solution so you can evaluate real output.
3. Iterate
We refine based on real-world usage and feedback.
4. Deploy
We integrate into your systems and workflows.
5. Transfer
We ensure your team can maintain and expand the solution independently.
Who This Is For
- You’ve identified clear AI opportunities and want to act on them
- You need help turning ideas into working solutions
- You want to move quickly, but thoughtfully
- You want an unbiased partner, not a vendor selling tools
What Makes This Different
We Build What We Recommend
Our guidance is grounded in hands-on experience, not theory.
Research-Driven Approach
We design solutions based on how organizations actually adopt and use technology.
Focused on Adoption
Solutions are designed to be used, not just delivered.
Knowledge Transfer Is Core
We build capability within your team, not dependency on ours.
When This Makes Sense
This offering is best suited for organizations that are ready to move beyond exploration and start building.If your priority is developing foundational AI skills across your team, our AI Training & Mentoring is the right place to start.
Our Approach: Fluid Intelligence®
AI’s potential is immense, but real results come from knowing how to work with AI fluidly, not
just knowing how to prompt it.
Our Fluid Intelligence® methodology helps teams direct AI with purpose, combining human judgment and AI acceleration to achieve lasting impact. We help your people guide AI tools toward the right problems, delegate the right tasks while maintaining oversight, know when human judgment should override an AI output, and design workflows where humans and AI collaborate seamlessly.
This isn’t about replacing expertise. It’s about amplifying it.
Master the Art of AI Collaboration
Most teams treat AI like a search engine, and get generic results. This guide previews the exact frameworks we teach in our mentoring sessions.
Download the practical guide to learn:
- How to Delegate to AI: Use the 5-element framework to manage AI like you would a capable colleague.
- Context Engineering: Master techniques to ensure AI speaks in your specific brand voice and understands your unique audience.
- Techniques to Create Champions: Learn how to build internal advocates who help AI adoption stick across teams.
Get the Guide