B2B Quant: Not Your Average Survey
B2B quantitative research works differently than in B2C.
Tag Archive for: quantitative research
You Can’t Always Have Quant With Your Qual
In an ideal world, all B2B research would result in a tidy heap of quantitative statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.
