September 4, 2019 B2B Quant: Not Your Average Survey Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently. Read More
April 20, 2018 Narcissism: Marketing’s Nemesis B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI. Read More