October 31, 2022 4 Ways B2B Buyer Persona Research Supports the Sales Process Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. Read More
January 17, 2017 Sales Needs A Say In Strategy http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3 Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy. Read More