B2B Channel Market Research

How healthy is your partner ecosystem? The doctor is in. Improve channel communications and identify new market opportunities.

B2B Buyer's Journey Mapping Services Firm

The Right People for B2B
Channel Market Research

  • Partner sales teams.
  • Partner product teams.
  • Competitors’ partners.
The Right Questions

The Right Questions for B2B
Channel Market Research

  • How do partners want to access support?
  • Can your analytics be merged with your partners’?
  • Are there any overlooked co-selling opportunities?
  • What do partners really think of your products?
  • Which partners drive the most revenue?
  • Are certain partners more successful in a particular region?
  • Do some of your partners also work with your competitors?
  • Are there elements of competing partner programs that are worth emulating?
  • Do partners feel they’re getting adequate marketing support?
  • In partner-led deals, how satisfied are partners with your pre- and post-sale support?
  • Are partners satisfied with how channel conflict is handled?
  • What is the best way to evaluate the success of your partner program?
  • What’s the best way to transition partners from product sales to service sales?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

B2B Channel Market Research Services

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

Strengthen partnerships & profits.

As B2B specialists, we know how important channel partner relationships are. Channel partners drive sales and generate new opportunities, yet their needs are often overlooked.

Seize sales opportunities.

Our research can identify new market opportunities, help you play to your partners’ strengths, and keep your channel healthy.

Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.

Featured B2B Channel Market Research Content

What It’s Like To Work With Us

I engaged with Cascade Insights to conduct a market research project to understand the perception of the HP Cloud programs by different channel partners. Sean and his team did an exceptional job understanding what I was looking for, putting together a series of surveys, collecting the information and complementing it with additional social media insights which was very innovative.

Sean was also very accommodating to changing dynamics of the organization and delivering on time with a great professionalism providing several presentations to different teams as requested. I highly recommend working with Sean.

– Hewlett-Packard

We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.

– Red Hat

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