B2B Channel Market Research

B2B Channel Market Research by Cascade Insights

Keep your partners happy and the sales coming in.

Don’t miss an opportunity.

As B2B specialists, we know how important partner relationships are. Partners drive sales and generate new opportunities, yet their needs are often overlooked.

Our research can identify new market opportunities, help you play to your partners’ strengths, and keep your channel healthy.

Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.

The Right
People

  • Partner sales teams.
  • Partner product teams.
  • Competitors’ partners.

The Right
Questions

Such as…

  • How do partners want to access support?
  • Can your analytics be merged with your partners’?
  • Are there any overlooked co-selling opportunities?
  • What do partners really think of your products?
  • Which partners drive the most revenue?
  • Are certain partners more successful in a particular region?
  • Do some of your partners also work with your competitors?
  • Are there elements of competing partner programs that are worth emulating?
  • Do partners feel they’re getting adequate marketing support?
  • In partner-led deals, how satisfied are partners with your pre- and post-sale support?
  • Are partners satisfied with how channel conflict is handled?
  • What is the best way to evaluate the success of your partner program?
  • What’s the best way to transition partners from product sales to service sales?

Need answers?

Get in touch.