B2B Channel Market Research
As B2B specialists, we know how important partner relationships are. Partners drive sales and generate new opportunities, yet their needs are often overlooked.
Our research can identify new market opportunities, help you play to your partners’ strengths, and keep your channel healthy.
Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.
The Right
People
- Partner sales teams.
- Partner product teams.
- Competitors’ partners.
The Right
Questions
Such as…
- How do partners want to access support?
- Can your analytics be merged with your partners’?
- Are there any overlooked co-selling opportunities?
- What do partners really think of your products?
- Which partners drive the most revenue?
- Are certain partners more successful in a particular region?
- Do some of your partners also work with your competitors?
- Are there elements of competing partner programs that are worth emulating?
- Do partners feel they’re getting adequate marketing support?
- In partner-led deals, how satisfied are partners with your pre- and post-sale support?
- Are partners satisfied with how channel conflict is handled?
- What is the best way to evaluate the success of your partner program?
- What’s the best way to transition partners from product sales to service sales?
Podcasts & Articles from the Experts
To learn more about our expert approach to B2B partner/channel research, check out these recent podcast episodes and blog posts.
SEO: The Balancing Act of Visibility and Utility
Your Favorite B2B Posts of 2017
Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney
Creating The Category – An Interview With Matt Ipri
How Partners Are Adapting to the Cloud
Market Research Recruiting: How To Get A Superb Sample
Are Your Market Assumptions Still True?
In-Depth Interviews: The Answer To ‘None of The Above’
Pump Up Your Partnership: 9 Questions For Your Channel
Need answers?
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.