B2B Marketing

Why Us?

Cascade Insights: We already know your buyers.

We already know your buyers.

Cascade Insights is a hybrid market research and marketing agency. We have worked in the B2B tech sector for more than a decade. We’ve spoken to tens of thousands of buyers, partners, peers, and competitors.

Over countless projects, B2B buyers have told us their digital hangouts, what motivates them to buy, and the marketing efforts they appreciate.

Our marketing strategies are backed by this unprecedented industry context.

B2B Only

B2B Marketing Clients

We don’t help everyone.

We help those who we know best: B2B companies looking to grow in the tech sector.

Our clients range from household name tech giants to innovators in fields such as FinTech, Biotech, Health Tech, EdTech and more.

What We Offer

Our Marketing Services Include:

Any of these services may be purchased as a stand-alone project or in conjunction with market research.

What We Deliver

Custom B2B Marketing

You can expect strategies
and tactics that lead to sales.

In other words, marketing that meets your business needs.

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

B2B Marketing Blog

Podcasts and the Trouble with Conversion Optimization

The podcast conversion funnel is complex. This article defines the funnel and explores optimization strategies for B2B lead generation.

Read More

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.

Read More

Write Right:
Convincing Content

The tech world undervalues an absolutely crucial skill: writing. Your average content writing sample is kind of a snore. Here’s how to do better.

Read More

Creative Team

Sean Campbell - President & CEO

Sean Campbell
Co-Founder & CEO

Sean leads the marketing and sales efforts at Cascade Insights and mentors the research team. He hosts the popular B2B Revealed podcast where he interviews leaders in the fields of technology, business management, and communications. The show boasts more than 100 episodes.

A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.

Isa Gautschi - Messaging Strategist

Isabel Gautschi
Director of Messaging

Isa is an award-winning journalist turned marketer specializing in written messaging. She has coordinated a series of public studies to show the applications of market research to real-world problems.

Isa was also the lead writer on ConCon, a popular marketing conference parody.

Colleen Clancy

Colleen Clancy
Director of Engagement

Colleen has spent years interviewing B2B tech buyers and sellers as an analyst at Cascade Insights. She now brings a distinct understanding of the B2B customer perspective to the marketing team.

Colleen holds an MBA from Willamette University, and previously ran marketing and operations for her own small business.

Brian Surguine

Brian Surguine
Content Creator

Brian is a content specialist who comfortably wears both creative and technical hats. Before joining Cascade Insights, Brian was a longtime marketer in the field of neurotechnology.

He brings a diverse skill set in a variety of mediums including copywriting, design, and photography.

Contact Us