B2B Marketing

Why Us?

Cascade Insights: We already know your buyers.

We already know your buyers.

Cascade Insights is a hybrid market research and marketing agency. We have worked in the B2B tech sector for more than a decade. We’ve spoken to tens of thousands of buyers, partners, peers, and competitors.

Over countless projects, B2B buyers have told us their digital hangouts, what motivates them to buy, and the marketing efforts they appreciate.

Our marketing strategies are backed by this unprecedented industry context.

B2B Only

Cascade Insights works exclusively with B2B Companies

We don’t help everyone.

We help those who we know best: B2B companies looking to grow in the tech sector.

Our clients range from household name tech giants to innovators in fields such as FinTech, Biotech, Health Tech, EdTech and more.

What We Offer

Our Marketing Services Include:

Any of these services may be purchased as a stand-alone project or in conjunction with market research.

What We Deliver

Custom B2B Marketing

You can expect strategies
and tactics that lead to sales.

In other words, marketing that meets your business needs.

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

B2B Marketing Blog

“I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords

Everything promises to accelerate, optimize, and transform. But, um, what does it do? Your B2B content strategy should prohibit marketing buzzwords.

Read More

People Pleasing Is Not a Good Messaging Strategy

People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.

Read More

B2B Marketing Strategy: What’s a Real Differentiator?

A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by.

Read More

Creative Team

Sean Campbell - President & CEO

Sean Campbell
Co-Founder & CEO

Sean leads the marketing and sales efforts at Cascade Insights and mentors the research team. He hosts the popular B2B Revealed podcast where he interviews leaders in the fields of technology, business management, and communications. The show boasts more than 100 episodes.

A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.

Isa Gautschi - Messaging Strategist

Isabel Gautschi
Director of Messaging

Isa is an award-winning journalist turned marketer specializing in written messaging. She has coordinated a series of public studies to show the applications of market research to real-world problems.

Isa was also the lead writer on ConCon, a popular marketing conference parody.

Brittany Felts
Consulting Architect

Brittany is a research analyst and marketing specialist, bridging Cascade Insight’s research and marketing functions.

Before joining Cascade, she worked in online content marketing for a Fortune 500 retailer.

Brian Surguine | Content Creator

Brian Surguine
Marketing Specialist

Brian is a content specialist who comfortably wears both creative and technical hats. Before joining Cascade Insights, Brian was a longtime marketer in the field of neurotechnology.

He brings a diverse skill set in a variety of mediums including copywriting, design, and photography.

Ava Anderson
Marketing Specialist

Ava loves leveraging research to influence conscious, empirically-based growth for organizations.

Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

Contact Us