B2B Channel Research

B2B companies tend to oscillate between supporting channel partners and neglecting them. This is unfortunate, since partners drive sales and generate new opportunities. But, all too often, organizations neglect their partners when shaping marketing, sales, and product strategies. Unhappy partners will leave you for a better product or larger sales margins. Uninformed partners will struggle to sell your solution. In other words, partners need care and attention so they can sell your solutions well. Cascade Insights’ B2B Channel Research can help you identify the weak spots in your partner program and roadmap how to keep your channels healthy. What is B2B Channel Research? Do you need to spend more on co-marketing events to generate interest? Do partners need more education to better sell your solutions? Are you competing with your own channel and poaching their deals? Are you sending partners the right products for emerging workloads? B2B Channel Research will help you figure out which levers to pull to get the most bang for your buck. When Do You Need B2B Channel Research? Whether you’re trying to figure out how best to grow a channel, implement a partner network, or understand why partners are leaving you, Cascade Insights’ B2B Channel Research can help. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers The B2B tech partner ecosystem is incredibly complex. Any B2C or generalist market research firm will have a hard time understanding complicated B2B channel sales. Fortunately, at Cascade Insights, we exclusively specialize in the B2B tech sector. We know what motivates channel partners, how they go-to-market, and best practices to keep your channel healthy. The Right People for B2B Buyer Persona Research The Right Questions for B2B Buyer Persona Research
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