


Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research

Ready to Book It? Probably Not

This Is Your Brain On Notifications: An Interview With Jill Konrath

B2B Market Research: 3 Steps to Recruiting a Superb Sample

Are Your Market Assumptions Still True?

In-Depth Interviews: The Answer To ‘None of The Above’
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In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
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Are Your Market Assumptions Still True?
[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode135-AreYourMarketAssumptionsStillTrue.mp3"] Cascade Insights CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
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B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
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This Is Your Brain On Notifications: An Interview With Jill Konrath
[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode157-Interview-JillKonrath.mp3"] Author, Jill Konrath discusses key points in her latest book, “More Sales, Less Time” and taking control of your time with productivity apps.
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Ready to Book It? Probably Not
In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here's a hint: a fancy title is not the same as recognized thought leadership.
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Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
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Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.