You can’t build a great product, create marketing that drives leads, or develop sales tactics that close if you don’t understand your customers. Cascade Insights®’ B2B Customer Experience Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.
Choosing Cascade Insights® as your research partner yields specific, actionable results. Our B2B tech specialization means we begin each project with a thorough understanding of industry context and buyers’ jobs-to-be-done. In other words, we won’t waste time or budget getting up-to-speed on the basics.
Our specialization allows us to design efficient studies that get right to the heart of what matters most to your target market.
A Few of our Clients
Buyer Persona Research
Gain a thorough understanding of your target customers’ needs and priorities so you can craft messaging that turns prospects into leads, and leads into buyers.
Read MoreB2B Jobs-To-Be-Done Research
Understand the tasks buyers are struggling to accomplish–either because no solution exists or because existing solutions are inadequate. This research illuminates opportunities for strategic innovation for products and capabilities.
Read MoreB2B Buyer’s Journey Research
Map buyer behavior across the entire B2B customer journey so you can reach potential accounts in the right way at the right time.
Read MoreB2B Customer Satisfaction Research
Quantify how customers feel about your business. Findings enable organizations to strategically allocate resources to improve the customer experience.
Read MoreB2B User Personas
Develop your product with clarity. Understand users’ needs, pain points, and behaviors, and give your users something they’ll happily advocate for.
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