Cascade Insights®’ B2B Marketing Enablement Research is designed to help marketers determine the strategies and tactics that will best reach and convert prospects into customers.

A Few of our Clients

AWS
Appdirect
Aria
Bluescape
Dropbox
Google
HP
Here
IBM
Manasian
Pagerduty
SDL
SentryOne
Verizon
eseye
salesforce
teamwork
twilio

B2B Message Testing

Does your messaging persuade buyers or bore them? Or, worse, scare them away? Is it differentiated from the competition? Gain the insight you need to craft messages that lead to engagement.

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B2B Brand Research

How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates? Our B2B Brand Research provides a window into the awareness, consideration, usage, and advocacy of your brand and solutions, as well as your competitors’.

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B2B Thought Leadership

Build your reputation as an authority in your space. Partner with Cascade Insights® for custom studies and marketing assets to inform and engage your target market.

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B2B Partner Enablement

Fast track partner readiness and boost channel sales with custom market research and marketing assets.

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B2B Data-Driven Marketing Research

Your analytics and dashboards tell you what is happening. Get the “why” behind the numbers with Cascade Insights®’ B2B Data-Driven Marketing Research.

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Our Fluid Intelligence™ Approach

At Cascade Insights®, we live at the intersection of AI research and practice. We’re not just studying AI’s impact — we’re active power users of AI tools ourselves, which means we understand both their capabilities and limitations.

Our Fluid Intelligence™ approach blends the speed and scalability of AI with the critical thinking, nuance, and context only human experts can provide. It’s the reason our insights go deeper and our recommendations carry more weight.

We’ll help you:

  • Distinguish signal from noise by combining AI-assisted data analysis with human-led synthesis.
  • Understand buyer behavior and sentiment with a level of context no algorithm can replicate.
  • Deliver recommendations that drive action, grounded in research depth and informed by practical expertise.

With Fluid Intelligence™, our goal isn’t to replace researchers or stakeholders with machines — it’s to empower them. By marrying AI’s efficiency with human insight, we deliver clarity where it matters most: understanding your buyers, your market, and your next move. Fluid Intelligence™, the goal isn’t to replace your teams — it’s to empower them.

B2B Tech Sector Specialists


Our areas of B2B research expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

Fill 234 IT Services

Fill 239 FinServ

Fill 244 Marketing

Fill 248 Life Sciences

Page 1 GreenTech

Fill 236 Education

Fill 242 Legal Tech

Fill 246 Government

Fill 250 Manufacturing

Fill 260 Retail

Market Research Methodologies

Group In-Depth Interviews
(In-Person & Online)

Fill 199 Focus Groups
(In-Person & Online)

Fill 211 Web Surveys

Group 2 Online Research Communities

Group 3 Quantitative Studies

Group 4 Social Media / Online Community Analysis

Fill 243 Longitudinal Research 
(Communities, Diaries, Etc.)

Page 1 Secondary Research

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