Cascade Insights starts by examining your target buyers’ biggest pain points and motivators.
Our analysts will get to the heart of the matter: why decision makers would care about your solution in the first place and what positioning would speak to their root concerns. We’ll then identify any areas of disconnect between what you’re trying to convey and what buyers actually perceive. You’ll walk away with actionable insights on how to hone your messaging to better persuade your target market.
We design and customize each message testing project to best address your unique business problem. We’ve assisted in everything from early-stage message ideation to full messaging framework analysis- all exclusively for B2B tech.
If you wish, our in-house marketing specialists can help incorporate the findings of the research to craft, refine, or redirect marketing strategy and tactics.