Message Testing Research
Let buyers tell you how your messaging resonates with them…or doesn’t.
Learn how your messaging is landing for B2B buyers.
All too often, tech marketers scare off business and tech buyers alike with “-ity” buzzwords: “scalability,” “reliability,” “maintainability,” “usability,” etc.
Worse yet, messaging frameworks rarely sound much different from competing messaging frameworks. Potential buyers are left unaware of how products and services solve their problems and differentiate from competing solutions.
Message Testing Research gauges how effective, memorable, and differentiated your messaging framework is. Not only will it highlight problem areas, but it will also provide a strategic path forward to better persuading B2B buyers.
Gain strategy for your marketing assets.
Effective message testing lets you build content, social media campaigns, and PPC campaigns that generate a better ROI, simply because you’re building content that’s infused with the right messaging.
With our expertise in the B2B context, Cascade Insights can help you with:
Cascade Insights completed some key market research for us to help guide thinking as to our long term strategy for data protection and archive. Their results provided some key insights for us, and have already helped to validate and shape our product line strategy.
– Quantum
I hired Cascade Insights for a project that involved a competitor analysis, CI training, and consultation. No doubt about it – deciding to work with Cascade Insights early in the process of ramping up a new CI function was the single best decision that I could have made.
– Symantec
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