January 3, 2018 Left Brain + Right Brain = Marketing Success Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy. Read More
November 1, 2016 Avoid an Identity Crisis: Make These Tough Calls For Your Firm http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3 The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues. Read More