Trust in B2B sales is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, many tech companies’ sales and support teams are not set up for success in building long-term trust with buyers.
But there is hope. Radical transparency is key to rebuilding trust in B2B sales. According to guest expert Todd Caponi, radical transparency can qualify deals more quickly, shorten sales cycles, improve win rates, and keep customers happier.