Isabel Gautschi Archives

No company size or industry is immune to disruption from COVID-19.

March 25, 2020

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.

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February 1, 2019

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we've seen the good, the bad, and the horrifying. Here's what to avoid in your B2B tech messaging.

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February 8, 2018

Message Testing: Because Intent ≠ Interpretation

Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?

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January 24, 2018

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.

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November 10, 2017

AI: More R2-D2 Than General Grievous

For B2B market research, bots are friends not foes. Key takeaways from the 2017 QRCA Mini-Conference on Artificial Intelligence.

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September 13, 2017

Are You Shouting Into The Void? Market Research Lessons For Marketing

What we learned when we market researched ourselves... and how it sharpened our B2B marketing strategy.

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July 21, 2017

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.

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July 12, 2017

An Open Letter To B2B Sales Leaders

We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.

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June 21, 2017

Ageism in Tech: The Silent Career Killer

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.

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May 3, 2017

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.

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April 19, 2017

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.

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March 22, 2017

Big Data Ethics: Math Responsibly

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.

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February 21, 2017

B2B Market Research: 3 Steps to Recruiting a Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.

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January 27, 2017

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore. Here's how to do better.

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January 17, 2017

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

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December 13, 2016

Your Favorite 2016 B2B Market Research Posts

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode137_-_The_10_Most_Popular_Podcasts_for_2016.mp3"] See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.

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