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Cascade Insights
Cascade Insights
  • B2B Market Research
    • Brand and Messaging
      • Message Testing
      • Brand Research
      • Thought Leadership
      • Research Activation™
    • Buyer Research
      • Buyer Personas
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
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    • Market and Opportunities
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Partner / Channel Research
      • Go-To-Market Research
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    • Research Services for AI Companies
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    • Cascade Blog
    • Case Studies
    • B2B Resources
    • AI Tool Reviews
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market opportunity

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

Market Opportunity Study
April 8, 2021

Market Opportunity Research: What’s the Point?

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
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Market Opportunity
March 23, 2021

Market Opportunity: Go Beyond Quant to Get the Right Insights

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
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Market Opportunity Research
March 9, 2021

Market Opportunity Research: Demand Evidence and Think Critically

Market opportunity research will give you the confidence to know there is a market and a need for your solution.
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  • B2B Market Research Services
  • AI Research, Consulting, and Training Services
  • Our Story
  • Cascade Blog
  • Case Studies
  • B2B Studies & Resources
  • AI Tool Reviews
  • Our Clients
  • Client Testimonials
  • Contact Us

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