B2B Messaging Frameworks: Grounded by Research, Activated by Marketing
The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
Message Testing: Because Intent ≠ Interpretation
Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?
Win-Loss Analysis: 6 Reasons Why You’re Losing Deals
Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
SEO: The Balancing Act of Visibility and Utility
Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.
Left Brain + Right Brain = Marketing Success
Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.
People-Centric Marketing: Wisdom From Tom Shoemaker
Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.
Failure To Launch Syndrome: Do You Have The Symptoms?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.
Sales Needs A Say In Strategy
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Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.