Message Testing: Because Intent ≠ Interpretation
Somewhere between intent and interpretation, a lot can get lost in translation.
Somewhere between intent and interpretation, a lot can get lost in translation.
Never waste an opportunity to learn from a lost deal.
How should marketers balance the need to be visible with the need to be relevant and useful?
The best marketers love data and the creative process in equal measure.
On this episode of B2B Revealed, “Analytical Marketer: How to Transform Your Marketing Organization” author Adele Sweetwood is our guest.
Sweetwood is the senior vice president of global marketing & shared services at SAS.
Cascade Insights CEO Sean Campbell and Sweetwood explore why an analytical mindset is necessary for a properly targeted marketing success strategy.
“The days of marketing as simply an artistic endeavor are gone. That’s not to say that creative skills are not in demand, it’s just that [creative skill] alone [is] insufficient.”
“We’re killing our customers with messages.”
“Once you start the engine moving, you don’t want the pieces missing.”
“The sales relationship needs constant care and feeding.”- Sweetwood on communication between marketing and sales.
“Investment in technology and … [capturing] data and analytics in your company is better than an ad you might buy or an event you might go to.” – Sweetwood on marketing for small businesses.
Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher.
Want more B2B brilliance? There are lots of ways to follow us.
Large companies lose touch with their customers all the time.
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Your sales team is conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.