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Tag Archive for: qual

Concept Testing

Success Isn’t Guaranteed: Concept Testing Can Help

February 23, 2021/in B2B Market Research Blog, Blog Posts, Concept Testing, Product/Service Research /by Krista Daly
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You have a new B2B product or service that you’re rolling out to the market, but adoption is slow. How could you have avoided a slow launch?  What should you have known before the launch?

Concept testing is the way to find out if your product or service will sell before you bring it to the marketplace. There are a number of concept testing methodologies to test your idea, each with their own pluses and minuses.

And if you have more than one idea, you can test multiple concepts with your prospects, too.

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B2B Market Research

AI: More R2-D2 Than General Grievous

November 10, 2017/in Blog Posts /by Philippe Boutros
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What are the most cutting-edge applications of AI for B2B market research? How much busywork can analysts delegate to a bot? Will automated systems replace the need for human analysis?

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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

January 4, 2017/in Blog Posts /by Sean Campbell
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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.

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Riveting Research: It’s Not a Mission Impossible

December 5, 2016/in Blog Posts /by Isabel Gautschi
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There is no excuse for a dry market research readout.

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