Your Favorite B2B Podcasts of 2017
The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.
AI: More R2-D2 Than General Grievous
For B2B market research, bots are friends not foes. Key takeaways from the 2017 QRCA Mini-Conference on Artificial Intelligence.
Welcome to the B2B Revealed Podcast
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with ...
You Can’t Always Have Quant With Your Qual
Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
Sales Needs A Say In Strategy
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Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
Qual: There’s An App For That
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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
Riveting Research: It’s Not a Mission Impossible
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Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
